Guardian to chop prices in bid to interrupt even

The publisher of Britain's Guardian newspaper plans to chop running prices by twenty p.c during a bid to interrupt even inside 3 years once its strategy of building one among the foremost fashionable websites within the world did not compose for falling print sales.

Guardian Media cluster (GMG) same it required to chop regarding fifty million pounds ($71 million) from its 268 million pound annual value base to safeguard the longer term of the paper that is understood for serving to to interrupt the

Edward Snowden revelation of widespread police investigation by the U.S. National Security Agency.

It declined to mention whether or not the arrange would come with job cuts.

"Against the background of a volatile market, we tend to area unit taking immediate action to spice up revenues and cut back our cost-base so as to safeguard Guardian journalism in permanence," same GMG Chief government David Pemsel.

The left-leaning Guardian has been concerned in a number of the most important stories in recent years, from Snowden to the phone-hacking scandal at Rupert Murdoch's tabloid, to Wikileaks.

Having opened offices within the u.  s. and Australia, it's conjointly engineered a vastly fashionable web site browse by quite one hundred thirty million monthly distinctive browsers that's absolve to access and supported by advertising.

However, massive brands pay less to advertise on-line than they'd during a newspaper, and pay even less once more to advertise on mobile sites, wherever many of us currently access news.

Costs have up twenty three p.c in 5 years at GMG, that employs one,960 staff, whereas revenues have gone up by ten p.c. operative losses area unit expected to be around fifty three million pounds for the year to finish March, up from 45.3 million the previous year.

To guarantee the longer term of its journalism, GMG has engineered up a money and investment fund of around 740 million pounds.

GMG same it planned to get larger revenue with a relaunched membership theme which supplies access to events and workshops, align its editorial and business operations and build larger use of knowledge to identify market trends.