Thursday, January 21, 2016

'La Cebolla?' Satirical website The Onion sells stake to Univision




Most business merger reviews have no want for a "this is not a shaggy dog story" disclaimer, however this one did: Spanish-language media massive Univision Communications Inc [UVN.UL] introduced a deal on Tuesday to buy a stake in humor website "The Onion."
There was once instantaneous social media outpouring about what the longer term holds for a web site whose satirical news stories skewer issues from gun possession in the united states to the cliched dullness of media articles about average humans.
La cebolla - Spanish for the onion - induced one of the wit. "Univision buys controlling stake within the @TheOnion. Will now be called El Cebolla. Americans outraged at more jobs moving out of the nation," tweeted @charles_monsoon.
Univision mentioned it obtained a stake in digital media organization Onion Inc, which also owns parody web site ClickHole and digital video community Onion Studios, as part of its efforts to expand its attain among a younger audience and bolster its comedy portfolio. In a announcement, the company gave few small print of the transaction however extolled the growing role of comedy in tradition and the alternate of recommendations, paying the satirical website online a significant compliment.
"The Onion has been, and continues to be, a leading drive of this phenomenon of mental, social, cultural and satirical commentary on-line," mentioned Isaac Lee, Univision's chief information and digital officer and CEO of Fusion. Fusion is a multicultural media enterprise co-established by using Univision and Walt Disney Co.
In line with NPR, which earlier mentioned the news, Univision has obtained a controlling stake.
The Onion's popularity for satire firstly brought about Twitter users to ask, "really?"
information retailers sought to clarify that it was once actual. NPR (@NPR) tweeted: "discipline Satiric e-newsletter The Onion offered To Univision (seriously)."
Some on Twitter pondered what a combined manufacturer would appear like.
“Now that Univision bought @TheOnion, it's only a subject of time before it merges with Fusion to end up Funion,” tweeted Forbes reporter Ryan Mac (@RMac18).
Others mentioned that Univision ownership might mean concern for The Onion, given a squabble final August when Republican presidential hopeful Donald Trump ejected Univision anchor Jorge Ramos from a press conference after he tried to ask a question.
"After learning it was once purchased through Univision, Donald Trump vows to construct a 'first-rate wall' across the Onion," tweeted Chuck Edwards (@ItsChuckEdwards), regarding Trump's concept to construct a wall alongside the U.S. Border with Mexico.
The Onion's website on Tuesday incorporated a bit on Iranian nuclear scientists flushing enriched uranium down the toilet and a classically mock parochial article about humans in Raleigh, North Carolina commenting on the quantity of bugs of their houses

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